The Lascivious blog is a place for us to give you a little more depth; a space to explore the topics and people that inform the brand, and hopefully give you something sex-positive and interesting to read.
I have always believed strongly in collaboration; of celebrating the strengths of others and working together to find the best solution. I believe that to get the best result you should work with people at the top of their game and not be arrogant enough to assume you can do everything yourself. Two of the materials that I wanted to be able to offer and experiment with at Lascivious were leather and latex, over the years we’ve had the pleasure of working with some of the best in the industry.
I wanted to include latex in our collections from the early stages; we experimented one season with a latex gusset and bows in a collection called ‘marigold sunshine’ which was really fun, but I felt we could do more. When I was a student I had designed a latex collection that was mixed with feminine spotty mesh and little satin roses. I liked the juxtaposition of the hard and soft and wanted to explore it further. It seemed as though latex had been put in a specific ‘fetish’ box and much like the majority of provocative lingerie at that time, was perceived as cheap and sleazy - I thought more could be done. Two of my favourite latex collaborators are Atsuko Kudo and William Wilde…
When I first came across latex designer Atsuko Kudo back in 2006, I was blown away by her lace printed latex. It was exactly what I was trying to achieve and I fell in love with her picot edge trims and dainty bows. My enthusiasm paid off and we collaborated. We created a g-string, utilising my pattern cutting skills for a Lascivious low-rise cut and Atsuko’s wonderful printed latex. She also made me a bespoke dress, which I treasure. I’m thrilled to have seen her win countless awards over the years and honoured that at a time that she did not collaborate or sell in other designers stores, she was willing to work with me. Thanks to Atsuko and her partner Simon!
Lascivious x Atsuko Kudo Collaborations - SS07 & SS09
I’ve also had the pleasure of collaborating with costume designer and latex impresario William Wilde. We were first introduced by a mutual friend back in 2013 and worked on a range of complimentary pieces and accessories for our SS14 collection. It included large pussy bows, boleros and pencil skirts in a striking aqua and black colour-ways. We focused on a mix and match approach which could allow pieces to be worn from the bedroom or as fashion accessories. William also created a latex version of our best selling Kitty for us in AW14, a version of our iconic Candy showgirls bodysuit for our 10th anniversary collection and we collaborated again for SS17 on a full latex semi-transparent bodysuit, inspired by Allen Jones, robots and nudity. William has always been a wonderful communicator and co-conspirator, with an obsession with showgirls which we can really appreciate! It has been a huge pleasure to work with him over the years. Thank you William!
Leather wasn’t a material that I had ever worked with, so it made sense to work with artisans and craftspeople that could do this to a high standard. I will talk about the joy of restraint and some other collaborators in future posts! Two of my favourite leather artisans are Úna Burke and Tamzin Lillywhite with whom created some of our most stand out press pieces.
I first noticed Úna’s work on notjustalabel.com - a site that discovers and supports pioneers in contemporary fashion. Her leather work was exquisite, complex and sculptural, ethical and creative. We began chatting and I visited her at her London Atelier to discuss our potential collaboration. I found her charming - petite and fierce and with a desire to create something with a great quality and style. We connected over our mutual work challenges and bounced ideas around to come up with a selection of beautiful leather pieces to compliment our AW14 collection. The result was a mixture of belts and cuffs with optional restraints that really made the collection something special. My favourite pieces being the ‘lady hips’ belt and a dramatic cuff that would definitely make him put a ring on it! Thanks for the beautiful work Úna!
I was introduced to Tamzin via my PR representation back in 2012 (thanks to Harriet at HPRLondon!). Tamzin is a designer that epitomises her work in her personal style. Her strong directional designs and outlook were really in-keeping with our own aesthetic and the quality, combined with the erotic nature and high-end fashion elements of her collection created a natural synergy between the brands. Together we designed a gold leather bra and knickers (combined with Lascivious mesh panels for wearability), as well as a neck brace, shoulder harness and cuff restraints. The collection has been featured numerous times across various editorials, including Ellie Goulding on the cover of Attitude magazine and Daisy Lowe in Grazia. If we were to emulate our favourite current girl crush, Diana (Wonder Women), this would be the outfit to do it in. Thank you Tamzin!
The first time is always memorable! So we thought we’d start our series of Lascivious highlights with our founder Chloe Hamblen, as she reflects on five of her favourite Lascivious first times…
The first party we ever threw was to celebrate the launch of our collaborative playing card project (another first) and to celebrate our first year. It was at the now defunct Aka bar in Covent Garden; we had DJ’s, models, strawberry margaritas, goody bags, ‘hanky spanky’ girls and comedy magician Pete Firman to entertain the crowds. The playing cards themselves were a wonderfully creative project with illustrators from all over the world - 52 different designs, plus the joker, each one with an individual image around the theme of eroticism/lasciviousness. The party celebrated this with card tricks from the fabulous Pete Firman, lingerie models and hostesses from the Coco De Mer store spanking our guests.. good times!
Any designer will tell you that being featured in Vogue magazine is like receiving the official fashion stamp of approval. We’ve been thrilled to be featured multiple times in the German, Russian and British issues of this fashion bible, but nothing beats the first time! Our first time in Vogue was back in August 2008, with a striking black and white image of our Milla frame bra. A defining moment in our history - it adorned our studio wall for many years.
When Rihanna wore our Milla bra under a strappy top for the FROW at Paris Fashion week in 2009, it felt like we’d made it - a Lascivious bra on one of the hottest women in the world, at the John Paul Gaultier show during Paris Fashion Week. Serious fashion kudos and a Lascivious first. A photo of Rihanna, next to Katie Perry and John Paul Gaultier nearly made my little head explode with joy. It still makes me smile.
Selfridges is a department store that in my view has one of the best lingerie departments in London. It was a place that I worked as a student, managing the Myla concession for a summer whilst its founders were away and around the same time that Agent Provocateur had its first store-in-store there. It was on my most coveted stores list for many years and after going on the charm offensive we finally got our wish in 2010. The store opened our debut with a gorgeous mannequin display - a very proud moment. The following years saw us do several Christmas exclusives for the store, including a gold version of our Kitty bra and an embellished white Candy bodysuit.
I had followed the Coolbrands books for years prior to our nomination. I remember taking polaroids at Storm models during a casting and seeing a shelf full of that years Coolbrands edition, naturally with Storm featured in its pages. I remember thinking how amazing it would be to sit alongside those ‘cool’ brands. I learnt that that you were unable to nominate yourself for it, there was nothing I could do to let them know we existed, it was entirely down to market research and a panel of judges. The day I received the phone call, back in 2012, I literally screamed down the phone. We have since received the accolade again, for 2016-17, which is almost unheard of for a small independent brand and makes it all the more special. Its nice to have our coolness confirmed, officially.
We are in the process of securing an investment for the Lascivious brand, which will see it develop and expand into a new and dynamic direction. As such, we recommend placing your order as soon as possible to secure some of our iconic pieces before they sell out.
Since our inception in late 2004 we have been privileged to have been a part of a movement of designers that have changed the direction and variety of lingerie design available. Encouraging confidence in the women that wear our pieces and pushing boundaries of both fashion and sensuality to champion a sex positive attitude and encourage play and intimacy between partners.
We are proud to be an award winning brand that has had the good fortune to collaborate with some of the best designers in the world, celebrities, influencers, stylists, magazines, stores, books and films.
I feel personally very grateful to all of our fans, collaborators, friends and family that have shown us love and support along the way. Thank you!!!
We will release more details about our plans later in the year. In the interim, we hope you enjoy some of the highlights that will be featured on our blog and across our social media channels in the coming weeks.
Lascivious Founder & Creative Director
Header Photo Credit: Photographer - Kat Young
Our SS17 swim campaign was shot by multi award winning photographer Szymon Brodziak and features his beautiful wife on location in Thailand. These images are, as always, a monochrome match made in heaven.
If like us, you just can't get enough of Szymon's exquisite work, you can see more here - www.szymonbrodziak.com