The Lascivious blog is a place for us to give you a little more depth; a space to explore the topics and people that inform the brand, and hopefully give you something sex-positive and interesting to read.
Every season we put together several photoshoots to best showcase our new collections - product shots on a model, product cut-outs on a mannequin and our campaign, which creates the mood imagery for the season. We may work in a studio or on location, but aways have the pleasure of working with talented creatives from across the globe. This season was no exception and we had the additional joy of working with marketing ninjas Fist of Fury, who joined us on location to shoot some behind the scenes footage. For the first time you get to see what really goes on at a Lascivious shoot!
I’m not going to lie, sometimes my job is pretty awesome. Shooting our swim campaign in LA was definitely a highlight, one of those days where working for 14 hours straight is actually a pleasure. But what did we actually do? How do we create our campaigns? and who are the people behind it?
Ok, so we infinitely prefer the term ‘ouverts.’ There’s something innately sexy about the French vocabulary, and referring to knickers as ‘open’ as opposed to ‘crotchless’ just feels so much more beautiful. Nevertheless, crotchless is most likely more well-known - hence the title of this post and perhaps another small factor that makes them sound negative, and well… just lacking.