The Lascivious blog is a place for us to give you a little more depth; a space to explore the topics and people that inform the brand, and hopefully give you something sex-positive and interesting to read.
Our SS17 swim campaign was shot by multi award winning photographer Szymon Brodziak and features his beautiful wife on location in Thailand. These images are, as always, a monochrome match made in heaven.
If like us, you just can't get enough of Szymon's exquisite work, you can see more here - www.szymonbrodziak.com
London Fashion Week is upon us! With live streaming from the catwalk, your favourite fashionistas in the FROW and Finishing Touches, beauty and style pop-up at the W hotel, there is no reason not to be fully immersed this season. But what to wear though?! If the Burberry ‘runway to consumer’ catwalk show seems a little out of your reach, get some instant gratification with Lascivious' SS17 collections instead.
BRALETTES ARE BACK
It’s official. WGSN (and virtually every other fashion magazine) has stated that “little soft bras” are back for SS17. Our Ellie triangle bra comes in 3 gorgeous tones, so you can layer them up, accessorise with nipple stickers, team with see-through vests or shirts or have some sheer audacity and free the nipple!
Voluminous and layered pieces crowded the catwalks for SS17, in fabrics such as chiffon and tulle. Desert hues are in, including shades of browns, tans and khakis, making Lascivious’ SS17 collections a perfect compliment to outerwear this season. For those who aren’t brave enough to wear the entirely sheer dress or top, the Lila bra is the perfect way to still feel a part of the trend. If you want to stand out, consider wearing with sheer tops or dresses over the top.
OVERSIZED…. & SKINTIGHT
Oversized clothes sashayed their way down the SS17 catwalks from designers Stella McCartney through to Balmain. Make a statement this LFW and pair an oversized jacket with our latex William Wilde bodysuit to get little naughtiness into every day. With the body coming in black or sand, it will fit into any colour theme you have going on.
Header Photo Credit: Photographer - Szymon Brodziak
Stuck for ideas this Valentines? From alternative and quirky dates through to something completely anti-valentines, if you're in London this February 14th then we’ve got you covered.
The Romantic -
A Night of Marvin Gaye
The Jazz Café in Camden is hosting a night dedicated to Marvin Gaye with a full live band performing all he's soulful classics, from Sexual Healing to Lets Get It On. Splash out on restaurant tickets to wine and dine your date whilst you listen to the music.
Perfect Lascivious Lingerie:
Romantic Kitty with its cute ruffles and naughty cut-outs will make the sexual healing a whole lot more accessible.
The Laugh Out Loud -
Comedy Carnival’s Valentine’s Day Show
Want a sure-fire way to make your date laugh? Bring them to see comic magic man, Pete Firman, you can’t fail to be entertained. With the additional option of a pre-show meal at either Norte Piccadilly or Pizza Express Leicester Square, and free nightclub entry from 10pm, this could be a jam-packed night of fun!
Perfect Lascivious Accessory:
Get tickled and tantalised with our Model Traitor Flogger to make you scream out loud after you’ve laughed out loud.
The Alternative -
Situated on the Stoke Newington Road, Dalston, Ballie Ballerson is an alternative option for date night. Offering a giant ball pit, retro games and activities, as well as sweetie inspired cocktails. Ballers can play, rave and mess about with rubber rings and foam toys to their hearts content (sounds dirtier then it is). Open on Valentines day and various dates throughout the month, buy your tickets asap to ensure you can get balls deep this Valentines...
Perfect Lascivious Style:
Show off your Peeper bikini under a revealing top to get pulses racing as you dive into the ball pit or imagine sitting by the pool, sipping on a wham bar inspired cocktail.
The Big Spender
The Lanesborough Hotel
For those who want to treat their date to the absolute best, they can take them to The Lanesborough Hotel in Knightsbridge. A five star hotel which offers a butler and chauffeur service and a special “His and Hers” Valentines Day set menu, this is the place to be for the big spender. If you book with the Valentines Day offer, you will get a bottle on Champagne on arrival, English breakfast for two served either in the restaurant or in bed as well as chocolate dipped strawberries!
Perfect Lascivious Lingerie:
Our Sarah Lou ouvert with it's decadent hand beaded French Leavers lace is the ultimate in romantic indulgence.
The Anti Valentine
Anti-Valentine’s Party With Bumble
“If Paris is the city of love, then Bounce is the village of casual friends.” This is the Valentines event for people who hate Valentines Day. With unlimited UV ping pong all night, you can show your competitive side without fear of being judged by a partner. Oh, and tickets are just £5!
Perfect Lascivious Lingerie:
The Tara with its sporty luxurious edge is sure to get you ping pong ready in no time.
In the office we have nicknamed you ‘Sunny Soonik’ because you are always smiling. I love working with you because of that, I think we probably got to know each other the best when we were both awarded a stand at a trade show in Florence. Neither of us spoke Italian, but met some amazing designers over there that welcomed us (Individuals by Carlo Galli and Ikonostas by Daniela Corcio). I think a mutual respect and positivity is really important with those you work with - would you agree? and does this affect who you choose to work with?
Thank you Chloe! It means the world to me. Yes, that was my first ever trade show in Italy. Being together with big names in the luxury lingerie industry like Lascivious was a dream come true for me. The biggest shock to me was how open everyone was. We were all competitors but you were sharing all the start-up "secrets" with me. Now every time I talk to up and coming entrepreneurs I tell them that my biggest mentors have been my "competitors". We are like a close family. I was amazed by it at first. Why would you share all this info? But I realised quite quickly - you can give all the info but the person receiving it has to know how to implement it. Just reading a "how to start your business" book won't make you an entrepreneur. Fashion, and especially luxury lingerie, is a tough industry to be in, so to be able to share the highs and lows with fellow designers has been the greatest thing for me! I am truly grateful that I can call so many of you my true friends.
Having met your wonderful parents and your very stylish mum, I know that they are a part of your business - I believe your mum helps to manage production in Estonia? How important are your family when it comes to your business?
Family is everything to me. I am the only child, so I am very close to my parents. They have been my biggest supporters and I owe them a lot for that. Yes, my mum works with me. She has now moved more towards logistics and remains a very important part of the business. I always say that the reason I chose to start manufacturing in Estonia, is that it always gives me a reason to go back home.
Ahh that’s so lovely. I think as small designers the support network around us is really pivotal, to help us feel strength and believe in what we are doing. You’ve always had a really unique take on this sector - single-handedly creating the term ‘Loungerie’, which I love! It now seems more relevant then ever, with the increase in popularity of bralette styles. I know for a lot of young designers it was originally connected to lacking the technical knowledge to create wired styles, but wanting to offer lingerie. Where does your love of ‘loungerie’ come from? What made you create your own line?
Thank you! Well, to us the word "loungerie" came by accident really. I was constantly complaining that lingerie is not what we do, nor is loungewear. I was having a proper identity crises. So one day my photographer had written Kriss Soonik Loungerie on an image. When I saw it, I knew this was what we were doing! She had misspelled "lingerie" but I am sure it was a result of my constant complaining. As I am sure you know, it's not easy when you create something new. It takes a lot of time for people to understand what's going on and it can be a tiring process. But what really keeps me going is our superfans. The people that really get us and support us.
Kriss Soonik - Fishnet Body
We have both been honoured with the accolade of Coolbrands status. I know for me, when I received the email I screamed with excitement! I think what is so nice about Coolbrands is that it isn’t something you can put yourself forward for, it is a process that can’t be influenced, so feels like true recognition. I know also that you are rather fondly thought of in Estonia, where you originate, didn’t you meet the Prime Minister and win fashion designer of the year award? In terms of accolades or awards what stands out for you? Or career highlights so far?
I remember when you were given the CoolBrands award! Oh my, that was the most exciting thing ever! I had worked for two luxury lingerie brands before - Madame V and Agent Provocateur and they both had been awarded the CoolBrands status. I saw what it meant for them, so naturally it was one of the things to achieve also for me. But it seemed more like a dream, something you strive for but never achieve. But when Lascivious was awarded the status I felt like dreams can come true. I was so happy for you guys! The next year when we were awarded it just felt bizarre. Truly weird. It's definitely one of the highlights. Of course being awarded the fashion designer of the year award in Estonia was also a big deal. But I guess for me, so far the most amazing thing is how well our collections are doing in Japan. Finding a market like this has been my greatest achievement so far.
Yeah, I always think, I must design something that the Japanese market will love so I can get out there and visit! The culture is certainly an influence on your work, will this impact your collections in the future - do you have plans to diversify further into this market?
They really get our concept. In Japan we sell not only in the lingerie but also ready to wear in boutiques and departments. We do make a lot more pink and pastels now, which of course I love myself, otherwise I wouldn't design it. We have plans to add more ready to wear styles and to expand the collection in that direction.
Pegasus. A legendary restaurant and cafe in Tallinn. Still as fresh as ever.
Estonian Design shop Tali