the history of us
Founded in 2004 by Creative Director Chloe Hamblen, luxury lingerie brand Lascivious has become established as an aspirational label synonymous with innovation and desirability. Fuelled by a passion for the aesthetics of sex and a flair for sophisticated, modern design, Lascivious is the first and last word in experimental and indulgent directional lingerie.
The brand has a global reach, which has grown to include Selfridges, Harrods, Coco De Mer and high-end luxury lingerie, fashion and concept stores all over the world. With clients on every continent; Lascivious has gone from strength to strength in the intervening years since Chloe began designing, making and selling from her bedroom.
With a growing list of celebrity fans and accolades from every major fashion publication, Lascivious inspires those searching for unique, fashion-forward lingerie with which to empower and seduce. Collections include a seasonal Mainline, best-selling Classics, Luxury Basics, stockings, vintage kimonos; and a striking range of expertly selected accessories. All of our collections are constantly evolving with the addition of new lines and exciting collaborations.
Lascivious is proud to be a British brand that continues to support the UK manufacturing industry, designing & producing all our beautiful lingerie ethically in this country.
Given to or expressing lust; lecherous.
Exciting sexual desires; salacious.
In 2000 Chloe took a place on the Contour Fashion course at De Montfort University, during which time she gained a wealth of experience – working for prestigious designers such as the late Alexander McQueen, through to luxury retail for brands La Perla and Myla.
On graduating with a 1st Class Hons she took up a technical position with Dutch modernist designer Marlies Dekkers in Rotterdam, honing her skills before returning home in 2004 to found Lascivious. Chloe is a passionate designer dedicated to the brands growth and integrity. As creative and managing director she oversees all aspects of the business and continues to find new and exciting ways to grow and develop the brand.
When taking a break from overseeing her empire, Chloe likes spiced rum and watching Kung Fu movies.
Ozzie Hamblen has been instrumental to the success of Lascivious, working with his sister on the visual identity of the brand, designing and maintaining the Lascivious site and working on packaging, illustration, photography and printed material.
His experience spans widely from designing and popularizing streetwear labels Toking, Hussy and his own label ‘Generic@’in the 90′s, to designing a computer (the Aveio), through to working on in-house promotion for brands such as Coca Cola and Barclays, and re-branding with Deloitte & Touch. He left Miss Selfridge as a Senior Creative to join Lascivious full time to head up the Digital department for the brand.
He enjoys a good Starbucks and is addicted to video games and Mac computers.
Having graduated from Sussex University in 2007 with a BA in Media and Cultural Studies, Rachel worked in an erotic boutique whilst building on her portfolio; writing freelance for a variety of music, lifestyle and women’s magazines.
A relocation to London meant several more positions in luxury lingerie boutiques before she was gleefully snapped up by Lascivious, where she manages wholesale and retail trade.
Rachel lives in East London and likes Broadway Market and asymmetric haircuts.
After graduating from De Montfort University in 2009 with a BA Hons in Contour Fashion design, Jade developed her portfolio and gained experience with brands such as Seafolly, Pistol Panties and Jonathan Saunders. A finalist in an international design contest for Lycra and winner of a competition for Nylatex, Jade has also exhibited her own collection at Mode City Paris.
Her avant garde bespoke wooden corset created a real buzz within the fashion world and her innovative graduate body wear collection was also highly praised.
Jade has become an instrumental member of the team and designs and manages production for Lascivious.
She likes statement jewellery and pandas.
Lisa graduated from De Montfort University’s BA Hons Fashion and Contour course in 2009. Her sophisticated designs have twice featured in trade magazine Lingerie Buyer, once when she won a prestigious design competition and after she presented her final graduate collection.
She was also selected to present a collection at Alternative Fashion week and previously gained work experience with various lingerie and corsetry brands such as Agent Provocateur and Eternal Spirits. Now a valued member of the Lascivious team, she assists with both the creative and manufacturing processes.
Lisa is at her happiest when playing with sparkly things.
“When Lascivious approached me to do their latest shoot, I immediately said yes. My wife, Tuuli, has modeled for them previously, and we both love the brand. The designs are truly original and fashion-forward. I was particularly impressed with one of the print designs that they did using an image of Tuuli inspired by the Rorschach ink test. Absolutely beautiful. It’s great to see a small business like this pushing boundaries and succeeding. I was honoured to collaborate with them.”
“Tits are so in right now, underwear is the new outerwear, and lascivious do it all deliciously!”
Phoebe Arnold, Love Magazine and Pony Tail
“Lascivious is one of our favourite British brands – it’s so exciting to see a label that has grown from a tiny boutique brand into a must-have fashion label, yet it still maintains that stunning quality and originality that we loved in the first place. Nobody does the sex-bomb look better than Lascivious. Every season we know that Lascivious will deliver another amazing collection, and that it will be even better than the last!”
Danae Shell, Founder, www.knickersblog.com
“I love the daring, flamboyant attitude Lascivious have with regard to their lingerie. The cutaway mesh and satin bodies are brilliant for shoots and the fine mesh cut out underwear is supersexy yet totally cool.”
Sairey Stemp, Fashion editor, Cosmopolitan
“We love Lascivious for many reasons and here I list a few… Firstly Chloe sparkles with creativity and sweetness, secondly she hand stitches her whole range which is exceptionally well made, but mostly because her designs are so unique and always incredibly sexy. There is a sense of character to her pieces that inspires the sexual imagination and empowers who ever chooses to wear them.”
Sam Roddick, Founder, Coco De Mer
“Feast your eyes on the tasteful and beautifully designed set of erotic illustrated cards by Lascivious. The independent lingerie company, has employed the services of some of the best illustration talent around to produce a set of saucy, seductive cards that, while they might make you blush, do so in a rather sophisticated way.”
“pure erotic elegance.”
“The name Chloe Hamblen probably doesn’t mean anything to you, but it should – as a designer of some of Britain’s finest lingerie for Lascivious, she’s done as much to improve mens quality of life as anti-anxiety drugs and that guy that came up with the internet.”
“Chloe Hamblen’s Showgirls line is my choice for playful fun.”
Jefferson Hack, Daily Telegraph
“Here is lingerie that men and women can enjoy in equal measure. As luxurious as it is exotic, as flattering as it is decadent, Lascivious is guaranteed to have you and your partner drooling with pleasure. This is sexy underwear that is never vulgar or brash; that worships the female form without cheapening it. In fact Lascivious may just be the perfect seduction weapon known to womankind.”