The history of us

Founded in 2004 by Creative director Chloe Hamblen, Lascivious is the first and last word in experimental, directional luxury lingerie.

Fueled by a passion for the aesthetics of sex and a flair for sophisticated, modern design Chloe began designing, making and selling from her bedroom.

Fast forward to 2009 and Lascivious has evolved into a brand synonomous with cutting edge ideas and desirability, featuring high upon the wishlists of men and women wanting fun and unique lingerie with which to empower and seduce.

Now stocked in boutiques worldwide including Barneys in New York and Coco De Mer London, the brand is constantly growing with the addition of new lines, collaborations and accessories.

At present the lingerie collections are divided into five main categories; Latest, Classics, Showgirls, Bridal and Luxury Basics.

The Latest Collections are at the forefront of the brands image and allow creative freedom and exploration, constantly changing by the season to reflect current trends and demand.

Classics feature the most loved styles, and allows them to be accessible all year round.

Showgirls is the fun and feisty "anything goes" collection where artistic license and colour come together to form new interpretations of burlesque styles, translating old ideas into contemporary creations.

Bridal is for the girl who wants her wedding night to go with a bang! A great selection of romantic feminine pieces and strong smooth silhouettes that ensure the perfect end to the perfect big day.

Luxury Basics represents the idea that beautiful lingerie should be worn for the every day and so detail and shape are key to this collection of sexy seperates which focus on fit and comfort.

2008 saw new additions to the team and a new home for Lascivious, allowing for the continued dedication to providing the highest possible standard of innovative luxury design and product for its customers.

Mini Bios

Chloe Hamblen

Chloe studied Contour Fashion at De Montfort University, before working with Agent Provocateur and Alexander McQueen. On graduating she took up a technical position with Dutch modernist designer Marlies Dekkers in Rotterdam, honing her skills before returning home in 2004 to found Lascivious. Chloe is an extremely talented and skilled designer who is passionate about the brand and dedicated to its growth and integrity. As creative and managing director she oversees all aspects of the business and continues to find new and exciting ways to grow and develop the brand.

Ozzie Hamblen

Ozzie Hamblen has been instrumental to the success of Lascivious, working with his sister on the visual identity of the brand, designing and maintaining the Lascivious site and working on packaging, illustration, photography and printed material. His experience spans widely from designing and popularizing streetwear labels Toking, Hussy and his own label ‘Generic@’in the 90’s, to designing a computer (the Aveio), through to working on in-house promotion for brands such as Coca Cola and Barclays, and re-branding with Deloitte & Touch. He most recently left Miss Selfridge as a Senior Creative to join Lascivious full time to head up the Digital department for the brand.